Logo Questionnaire | Impact Marketing

Full Name

Business Name *

Do you already have a logo? *

If yes, what do you like or dislike about your current logo?

If you already have a logo, please upload it here for review

Upload your current logo

Who is your target audience? *

What are your brand values? *

Can you describe the design style you have in mind? *

What type of imagery would you like to incorporate into the design? *

Are there any specific colors you believe would resonate well with your brand? For example, a vibrant tech blue. *

What are your competitors' websites and what do you like or dislike about them? *

Could you please share some examples of websites or design styles that you appreciate? On a scale of 1 to 10, with 1 being dislike and 10 being love, could you rate each of them? Please note that we won't copy them; this is simply to help us understand the design direction you have in mind. *

Speaking of competitors, is their any sort of graphic or design style in your industry that you want to stay away from?

Your Brand Personality

If your brand were a person, which of the following word groups would best describe them? Tick a box. *

Sincere: Down-to-earth, Wholesome, Trustworthy, Cheerful, Honest

Exciting: Contemporary, Imaginative, Energetic, Spirited, Daring

Competent: Responsible, Successful, Intelligent, Principled, Reliable

Sophisticated: Glamorous, Confident, Charming, Classy, Elegant

Final Notes

Please feel free to share any additional information that you believe could help us bring your vision to life. *

If you have any example logos for us to look at, drop them here!

Example Logos